When we first got press on gizmodo, I got a bunch of e-mails from people interested in setting up their own. No one has followed through, nor bought the kit, nor asked to use the mobmov web site to get the word out. At the same time, i have the sneaking suspicion that I have indeed inspired people to do this themselves. Don’t get me wrong, the mobmov was never about making me any money. For me, it’s always been about having a great time and meeting cool people and I’m happy to carry it on for free.
I originally thought it would be cool to bill mobmov as this subverse/diverse theatre chain that would just pop up anywhere – sort of like the flashmob movement. Is this the kind of thing that people would prefer to have their own name attached to? Or is the recurring fee ($29/yr) unreasonable? Should I just give this out for free so it spreads?
In the end, I just want to get this thing out there to people. How can I best do that?